Everything you wanted to know about marking

In these tough times, manufacturers look closely at what produces sales results. Recognized methods include: print ads, web-sites, direct mailing and conventions. Though these are all good ways, they are temporary and must be reinforced. The most important sales tool is usually overlooked – the product itself. In the very competitive performance racing industry, brand recognition is extremely important. Simple questions to ask yourself: Can your customers tell the difference between your product and your competitor’s? Does your product promote your company? Is your brand identity permanent? If you answered yes – you are the lucky few.